The Warming Hanger; by Samusocial. A solution to help homeless people in the winter.
Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger.In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.
Advertising Agency: Mercury360, Bucharest, RomaniaCreative Director: Liviu TurcanuCreative Group Director: Ionut RusuArt Director: Daniel StrugariuCopywriters: Ruxandra Papuc, George Lupeanu
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